In a bid to replicate the success that its Bud irradiate Lime-A-Rita, this particular day Anheuser-Busch is launching nationwide sales of the recent flavor in the lineup, Straw-Ber-Rita.
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Following the 2012 launch, Lime-A-Rita take it the flavored malt beverage crown in less than eight months, selling an ext than a fifty percent million barrels, the agency said.
Now A-B is rolling the end its newest flavored malt beverage, Straw-Ber-Rita, an 8 percent alcohol by volume drink in 8, 16 and 24 oz. Cans, the blends Bud irradiate Lime v strawberry margarita. A 6 percent alcohol by volume version is obtainable in Maine, new Hampshire and also Tennessee.
“The an answer to Lime-A-Rita, especially amongst non-beer drinkers, to be tremendous, and we knew we’d tapped right into a winning understanding we could construct on,” plunder McCarthy, Bud irradiate vice president, said in a statement.
Anheuser-Busch InBev is investing greatly on brand-new premium beverages because that the U.S. Market. A-B"s beer volume in the U.S. Last year thrived for the first time because 2008, driven by benefit in industry share that its Bud light Platinum and Bud irradiate Lime Lime-A-Rita, which to be both released in 2012.
So much this year, A-B"s brand-new additions to its product investment portfolio include Budweiser black Crown and also Beck"s Sapphire.
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