A fight song can have 2nd lives — unexpected ones, in ~ that. Songwriting an excellent Layng Martine Jr. Composed the suntan lotion-inspired "Rub it In" in 1971, and had kind success through it before summer turned come fall. 3 years later, Billy "Crash" Craddock turn it into a chart-topping country hit. But if girlfriend hummed Martine"s melody to younger listeners, they"d likely be reminded the a TV commercial because that "Glade Plug-Ins," which used an adaption of the track in a long-running campaign. Here"s what else us learned indigenous Martine when he spoke v Bart Herbison the Nashville Songwriters combination International.

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His flew come Nashville indigenous Connecticut and also went straight to the workplaces of (singer and also music publisher) Ray Stevens.

"I came someday to see Ray Stevens just on a whim," Martine recalls. "Not top top a whim, actually. My heart was breaking. Ns took a taxi indigenous the airport, and also I knocked ~ above his door. Ns asked if I might see him. He to be on among the tiny houses ~ above 16th. His secretary, by part miracle, said, "Um, maybe so." And there was a guy fostering Ray"s documents to the left (of me). He to be a real brand-new Yorker, and he said, "Hey, friend from increase there? mine brother"s up there. Everybody"s nuts increase there. Ns don"t blame you because that coming under here." He said, "I"m gonna see if beam will check out ya." So a pair minutes later, he comes back and says, "Yeah, stick around a pair minutes. Ray"s gonna view ya." So ns went in and also played ray a few songs, and also he preferred one. He said, "If you write me a song that I write as lot as this song, I"ll record you."

I went residence to Connecticut and also wrote songs choose a fiend. Every week or so, I would certainly send the a cassette. The would discuss it. "Yeah, it"d be a good b-side, almost, that"s one of the finest ones you"ve sent in a while.""

Inspiration struck in a backyard in Connecticut

"People were placing on suntan lotion and someone stated "Hey, would certainly you rub it in?"...I had actually my guitar, sort of strummed "rub the in, rub it in"...my mam Linda lifted she head up and also said, "Is that currently a song? the sounds prefer a hit." I said, "Yeah, that kinda does." I wrote the song and sent the the next day.

After about a year, I remained in this tiny fish and also chips restaurant that i owned, wherein I had 25 employee that hated mine guts because I had no idea what i was doing. The phone rings, and I pick it up. "Layng, this is beam Stevens. The "Rub that In" you sent out me, that"s a smash! how long will certainly it take you to obtain down here? We"ll record." I said, "Tomorrow. I"m there." So we recorded it.

After Craddock"s hit version, the song found brand-new life as a advertising jingle

Glade Plug-Ins used Layng"s melody because that their famous TV commercial jingle, "Plug it In, Plug that In." The project ran because that 18 years. Martine claims the brand"s account manager had been a teenager when the tune was a hit and also when charged with breaking the brand-new product, she assumed the song would be a perfect fit.

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