‘Toto, i’ve a emotion we’re not in Kansas anymore’">> ‘Toto, i’ve a emotion we’re no in Kansas anymore’
The Representor, Summer 2020From the Top
by chuck Tanzola, CPMRThe fusion Sourcing team Inc.yellowcomic.com Presidentctanzola
In the 1939 movie, The wizard of Oz, Dorothy says to her dog at one point, “Toto, i’ve a emotion we’re no in Kansas anymore.” the a phrase that has concerned mean the we have stepped exterior of what is taken into consideration normal; us have gotten in a place or circumstance that is unfamiliar and uncomfortable; us have discovered ourselves in a strange situation. “Outside of normal, unfamiliar, uncomfortable, strange …” — sounds choose life in 2020 where plenty of are relegated to their basement and also talking to your dogs, or having their cat walk throughout their key-board as Bryan Teen, CPMR, chairman of technology Marketing, mentioned on a recent yellowcomic.com Water Cooler video call … however I digress.
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Unlike in the movie, however, we cannot close our eyes, click our heels 3 times, think, “there’s no place like home,” and also return come the normal, familiar and also comfortable.
As I consider what we are dealing with with respect to COVID-19, i think around three distinct periods, which i have labeled Survival, Searching and also Stability. (I was going to contact them phases however it seems like the claims have overcame that terminology, so I will purposely prevent it.)
Period 1 – survival | The Pandemic Outbreak
In this very first period, as the truth of an accelyellowcomic.comting pandemic materialized, our survive instincts kicked in and we focused on health, safety and also well-being; but additionally on implementing catastrophe mitigation plans; re-adjusting our instant activities; and also spending a most time informing ourselves (and anyone that would listen) that whatever would be okay and also we’ll get through it, while wondering privately, “Will it really be okay?” (You might also call the the “OMG” phase). Of course, individual experiences form our outlook, therefore while this could not be universally true, because that the most part, ns think we space well v this phase and also thinking about what comes next.
Period 2 – browsing | Looking to Reopen
So, what go come next? as I write this column, we space seeing many businesses looking for just how to reopen under varied, transforming and frequently confusing federal government rules, regulations and executive orders coupled through the companies’ own inner guidelines and also convictions. In this period of searching, for some, the score is to see a course to return to the familiar. For others, finding out from ours time of fixed isolation mandates a vision that change. The organic tension developed by this dichotomy of views compounds feel of uncertainty. This is whereby I feeling we room today.
Period 3 – security | beyond COVID-19 (BC19)
If now we space searching, climate tomorrow us will relocate toward a brand-new equilibrium beyond COVID-19. I have named that duration “stability.” when that will be appears to it is in a relocating target, but I have actually no doubt the a) it will happen; and also b) it will encompass a mix of the best of the familiar amplified with class learned throughout this pandemic; and c) by meaning it will certainly be different.
As we take into consideration what security will watch like and how we gain there, it would be nice to be able to peek behind the curtain to ask the good and powerful Oz. Naturally, us cannot, however perhaps it would be instructive to apply some principles from an additional wizard to our industry.
Over his 27 year career, john Wooden, nicknamed the “Wizard of Westwood,” coached the UCLA Bruins men’s basketball team to 620 win (including one winning streak the 88 straight games) and also a record-setting 10 nationwide titles in 12 years (with an unmatched and likely never repeated seven consecutive championships). Coach John wood taught the world that integrity and also character room the cornerstones of success. Three of the maxims that wood taught in ~ his Pyramid that Success space as follows.
Be true to yourself. Provided the pressure to “change something” in the midst of disruption, it is paramount to know and promote your worth proposition — not trying to end up being something you space not yet enhancing the which you are.
The unique mix of qualities which a manufacturers’ representative brings to the industry — local knowledge and flavor, synergy effect of non-competitive offerings, developed trusted advisor relationships — has actually inherent value to customers, manufacturers and channel partners, and transcends the capability of video clip conferencing to replicate the (no issue how many “Hollywood Squares” you have).
The specific mix of goods and also services the each manufacturer uses to the market base provides your agency distinct. Emphasis on your main point competencies and amplify your distinctives. Does anyone really believe that that is in one automaker’s long-term strategic attention to create ventilators?
Providing a channel for distributing products to the marketplace and also the myriad the services and also complexities associated with that role are finest served through those well fitted to do so.
Fundamentally, gift true to you yourself is around maintaining the essence of an entity.
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Flexibility is the an essential to stability. Flexibility is about adapting to transforming conditions and circumstances. In the realm of coaching basketball, that is about adjusting the game arrangement as demands dictate. It doesn’t change the attributes of the team and also its members, yet rather applies those members in different ways. I am truly in awe that the an imaginative adaptation the I have seen (usually on a video clip conference) in the industry during this time.
Be at your best when your finest is needed. This is the peak of Coach Wooden’s pyramid and also it serves together a daily contact to action. Getting through the pandemic will certainly take our brains, no doubt, some courage, and a lot of heart. The collective finest in every one of us is needed and will do us stronger as us travel v this time together!